Economics graduate and CFA candidate. I sit at the intersection of finance, strategy, and building real systems inside startups. I don't just analyse the problem, I ship the solution.
Finance · Founder's Office · Builder
Roles across analytics, growth and founder's office
Profitability gap surfaced through unit economics
Internal tools and automations shipped with AI
Level I cleared · Level II candidate
My Story
I studied economics, not engineering. My journey into building started when I joined a startup and saw how much time, money, and energy was being lost to broken processes and manual work that nobody was fixing.
Rather than waiting, I picked up AI tools and started turning chaos into working systems. Not because I wanted to be a developer, but because the problems in front of me needed solutions faster than any traditional approach could deliver.
Today I work across financial analysis, strategy, and systems thinking. I'm the person who puts together the weekly reporting pack, uncovers the unit economics gap nobody noticed, models pricing scenarios for the board, and then also builds the internal tool that automates the workflow everyone keeps forgetting about.
I'm pursuing CFA Level II because deep financial fluency makes you a better strategist. People who understand numbers and can also build are the most valuable people in any startup.
Experience
Three roles that shaped how I think about startups, numbers, and getting things done.
Business Management, Founder's Office Current
Dec 2025 — Present
Direct founder support across financial reporting, unit economics, cost analysis, scenario planning, and investor materials. Built internal tools and automations for fleet scheduling, lead management, payment collection, and customer engagement.
Subject Matter Expert, Economics
May 2024 — Present
Support university students in microeconomics, macroeconomics, and introductory finance. Developed reusable solution frameworks that reduced turnaround time while maintaining quality and consistency.
Growth and Research Analyst
Jul 2024 — Dec 2024
Built funnel performance reports tracking lead quality and conversion across channels. Identified which marketing sources brought real customers versus wasted budget. Produced market and competitor briefings for the founding team.
What I've Built
These are not side projects. These are internal tools and systems I built inside a live startup to solve real pain points.
A scheduling and assignment tool for fleet operations. Takes customer commute patterns and real traffic data to create optimal vehicle assignments that maximise revenue and minimise empty runs. Includes an interactive dashboard for scenario testing and day by day planning.
Consolidated leads from multiple sources into a single system with automatic deduplication, estimated pricing for each lead, and automated follow ups for prospects who did not respond. Reduced manual lead processing from hours to minutes.
Two scheduled bots that handle daily customer communication. Payment reminders triggered automatically and daily travel confirmations sent to active customers every evening. Runs on schedule with zero manual work needed.
Built the reporting layer the founding team uses every week. Weekly packs consolidating revenue, subscription, and cost data. Unit economics analysis that uncovered a 40% profitability gap. Scenario models and investor decks for rapid decision making.
Analytics system tracking the full customer lifecycle from first enquiry to active subscriber. Includes cohort retention analysis, source performance breakdowns, monthly churn tracking, and early warning flags that help the team spot customers at risk before they leave.
Why Me
Most people are either good with numbers, or good at building, or good at getting things done. I do all three and I don't wait for permission to solve problems.
CFA L1 cleared with real experience in unit economics, cost analysis, pricing models, and investor materials. I don't just present data. I find the story that changes decisions. Numbers are not just inputs to me, they are how I understand a business.
Economics (Hons) + CFA →I use AI development tools to build real internal systems. Not toy projects, but production systems that run daily and save hours of manual work. The rare person from a non engineering background who actually ships.
5+ systems in production →Direct experience supporting a founder across reporting, strategy, cost analysis, and investor materials. Comfortable with ambiguity, context switching, and the messy details nobody else wants to touch.
Built for high trust roles →When a manual process breaks, I don't add another person. I build a system. Automated lead pipelines, payment bots, fleet planners. All born from real pain points I saw firsthand.
Automation over headcount →I don't need a two week sprint to deliver. Weekly reporting packs, investor decks, scenario models, internal tools. I move at the pace founders need. From problem to solution in days, not quarters.
Speed is a feature →Get In Touch
Interested in founder's office, business strategy, finance, and analytical roles. If you are building something interesting and need someone who can think, build, and ship, let's talk.